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Nourishing ingredients
Nourishing ingredients
Hyaluronic Acid
Locks in deep moisture, visibly plumps the lips, and leaves them feeling smooth and supple.
Vitamin E
Protects against environmental stressors, regenerates the skin, and nourishes the lips with antioxidant benefits.
Collagen
Strengthens the lip structure, smooths fine lines, and improves firmness for a youthful, fuller appearance.
Squalane
Gives a soft, silky feel without greasiness while building a natural moisture barrier.
I have very dry lips. Won’t that make it even worse?
I have very dry lips. Won’t that make it even worse?
Unlike traditional matte lipsticks that can be drying, Norino PureBloom is formulated with shea butter, jojoba oil, and vitamin E to actively hydrate your lips. Many customers even use it as a lip balm! The formula is more comparable to a tinted balm than a classic lipstick – keeping your lips soft and moisturized all day long.
Our PureBloom Guarantee Explained
Our PureBloom Guarantee Explained
Your satisfaction is our top priority. That’s why we offer a 30-day satisfaction guarantee.
If you have any questions or concerns, feel free to contact us at support@norino-cosmetics.com
Your very own personalized shade
Our lipstick adapts to your lips’ natural pH level, creating a shade that perfectly suits you. As you apply it, the color transforms into a unique tone — individually tailored to you. No look is ever the same!

Discover your TrueTone
Forget lipsticks that don’t flatter you – with PureBloom, you get the perfect shade for your unique skin tone. A color that transforms to complement you flawlessly.
Real Customers, Real Results
Our PureBloom Lipstick is going viral for a reason.
Numbers don’t lie.
97%
reported that their lips took on the perfect natural rosy tone.
95%
said their lips felt instantly hydrated.
98%
reported that the shade lasted all day with minimal touch-ups.
Based on the results of our first 1,000 customers.
How to use PureBloom
Simply apply it like a regular lipstick – within seconds, your unique shade appears. Whether it’s for everyday wear, a date night, or the office, TrueTone adapts to your mood and style. Thanks to its compact design, you can take it anywhere — perfect for your handbag or travels.
FAQ
Which ingredients are inside?
Which ingredients are inside?
We use only carefully selected ingredients that are approved under EU cosmetic regulations and classified as safe. Each component contributes to providing the best possible care and quality:
Hydrogenated Polyisobutene, Ethylhexyl Palmitate, Caprylic/Capric Triglyceride, Polyisobutene, Dibutyl Lauroyl Glutamide, Dibutyl Ethylhexanoyl Glutamide, CI 45410, Tocopheryl Acetate, Aroma
How does the color adaptation work?
How does the color adaptation work?
The color is activated by your individual pH balance and temperature, adapting perfectly to your tone.
Is the lipstick suitable for all skin tones?
Is the lipstick suitable for all skin tones?
Yes! The formula reacts individually to each skin type, creating a slightly different, perfectly matching shade for everyone.
How long does the color last?
How long does the color last?
Depending on your activity level and skin type, the lipstick lasts up to 12 hours — without fading or smudging.
Is TrueTone vegan and cruelty-free?
Is TrueTone vegan and cruelty-free?
Yes, 100% vegan and developed without animal testing.
Is the lipstick waterproof?
Is the lipstick waterproof?
It’s smudge-proof and kiss-proof, but not completely waterproof – it can be easily removed with cleansing oil.